VS PINK: Campus Programming

Back To School

To amplify PINK’s presence among collegiate women, we designed and produced a recurring nationwide campus tour, transforming high-traffic university spaces into immersive, shoppable brand pop-ups that sparked excitement, social impressions, and on site sales.

Across three national campus tours, we activated at nine major universities, transforming high-traffic campus locations into immersive, influencer-hosted PINK pop-ups. Each seasonal tour featured custom thematic builds and curated product edits, brought to life by a roster of highly relevant creators - including @acquiredstyle, @keneurich, @gabimfmoura and others - to drive student engagement, brand heat, and on-site sales.

Experiences included interactive gifting like airbrushed tees and custom embroidery, prize moments, influencer meet-and-greets, shoppable influencer edits, and even a surprise students-only concert with country artist Dasha, creating standout buzz and sustained excitement across every campus.

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Follow our journey.

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