VS PINK Dawn Ranch

Weekend Escape

We invited an exclusive group of influencers to join PINK for a weekend of rest and relaxation in Sonoma, California - increasing brand relevance and driving buzz through wish-I-was-there content while also creating excitement surrounding the camping-inspired product launch. 

The intimate group was hosted at Dawn Ranch, a nature-inspired retreat that was perfect for the ultimate girls weekend. 

Some highlights: luxurious outdoor soaking treatments in redwood bathtubs, morning yoga, spending time in nature going horseback riding and hiking, enjoying delicious meals (hello, wine country!), and watching an incredible group of young women bond. 

Product was a key focus throughout the weekend, with personalized room drops waiting for them upon arrival, and surprise & delight product moments throughout each day. 

The weekend resulted in incredible content,  impactful social impressions and sold-out product - a direct result of the trip.

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Follow our journey.

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