VS PINK National Pink Day

Hot Dogs, Hot Pink

We took over the iconic Pink’s Hot Dogs in Hollywood to celebrate National Pink Day with Victoria’s Secret PINK. We transformed the venue’s parking lot into the ultimate pink celebration featuring a full pop up shop with exclusive co-branded merch, on site rhinestone customization, an energetic DJ, and specialty hot dogs named “The Pink Link”!

To generate downloads for the PINK loyalty program, all PINK Rewards members received a trio of custom panties from the PINK x Pink’s collab, served in a hot dog clamshell out of a branded food truck.

@tarayummyy and @zoifish joined us as influencer hosts, creating additional excitement for the celebration on social media.

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Follow our journey.

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