Sports Illustrated Swimsuit Launch Weekend 2023

Three Days. Two Cities. One Epic Weekend.

To celebrate the Sports Illustrated Swimsuit 2023 Launch, we created a two-city, multi-day experience for models, influencers, press & consumers to enjoy, kicking off in NYC, and finishing off in Florida.

The festivities started with a launch event in NYC featuring all four cover models – Brooks Nader, Kim Petras, Martha Stewart and Megan Fox. The fun continued in Florida with a VIP event prior to a Kim Petras performance, a VIP brunch for models & influencers, and a two-day SI Swimsuit Island ticketed consumer event.

SI Swimsuit Island gave attendees a chance to meet their favorite models and enjoy a variety of experiences including the Beauty Bar, offering model-approved glam; the Swim Style Dream Closet, featuring the latest styles hand-picked by the editors; SI Swimsuit Confessional, a content capture cabana inspired by a fashion closet; a tote bag customization station; a VW tap van; photo moments & numerous partner activations.