Disney+ The Santa Clauses Season Two Premiere

The Spirit of Christmas

To celebrate the second season of “The Santa Clauses” on Disney+, we brought the North Pole to Westfield Century City in Los Angeles. We brought Christmas to California early, transforming an outdoor atrium into a winter wonderland, with a holiday-themed roller rink, complete with epic elf performances, an interactive snow globe, exclusive merchandise, photo ops, and more.

The space brought the beloved franchise to life, while creating buzz and earned media by making a splash with press, social media and attendees.

To spread even more holiday cheer, we requested new, unwrapped toys for the Disney Ultimate Toy Drive benefiting Toys for Tots.

Creative Agency: Campfire

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4.7B+

Media Impressions

14M+

Social Impressions

1,500+

Santa Loving Attendees

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