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SDCC 2023: WE’RE FLYING OUR GEEK FLAG TO THE TOP EIGHT COMIC-CON ACTIVATIONS
EVENT MARKETER
Approximately 150,000 people were in attendance at the mega fan-con, this year July 20-23, and brands from Hulu to Universal to NBC were waiting just outside the convention center to plunge them into the content, characters and worlds they love the most (even the elevators were immersive). Here’s what went down on the ground.
Comic-Con 2023: All the Spooky, Silly, and Steal-Worthy Brand Activations This Year
BIZ BASH
That classic Jurassic Park toilet scene, anyone? Here are all the fun ways brands like Hulu, Audible, FX, and Adult Swim grabbed attention during this year's Comic-Con International in San Diego.
The TV-Themed Comic-Con 2023 Activations You Need to See
AD WEEK
Hulu is giving fans the opportunity to enter their own cartoon world, Paramount+ has created a lodge full of its mountain of content, and AMC Networks is using the Anne Rice universe to provide an experience with some bite.